Expansion of BTC purchases but stock price response is sluggish? ── Progress in new stock warrant issuance, management renewal movements 【Bitcoin Holdings Companies news: July】 | CoinDesk JAPAN

The Bitcoin (BTC) holdings strategy of Japanese listed companies showed momentum in July.

Amid moves aimed at avoiding asset depreciation due to interest rate fluctuations, stock price increases driven by trending topics, and utilizing diversification of assets, early players like Metaplanet and Remixpoint continue large-scale fundraising and additional purchases. Apparel company Mac House has also announced its entry into the mining business and a name change, further clarifying its stance on the Bitcoin treasury business.

In addition, new entrants such as the online game CyberStep, shoe wholesaler Toho Remack, and nail salon operator Convano have also emerged.

However, the stock price reaction has shown some calm, and many major players ended the month with a decrease in stock price. While the boom atmosphere remains, the effect of BTC Holdings on pushing up stock prices may not be as clear as it used to be.

In the fundraising scheme through the issuance of new stock acquisition rights, the presence of third-party allottee such as EVO FUND is also becoming stronger. Furthermore, at ANAP Holdings, there have been significant movements within the company, such as the consecutive announcements of changes in management leadership and resignations of directors. At Remixpoint, it has been decided that the CEO's entire executive compensation will be paid in BTC, demonstrating the management's stance to be deeply involved as stakeholders in the strategy.

──The domestic "Bitcoin Treasury Strategy" is expanding with the entry of new players. This time, we look back at what happened in July and what the market focused on, as reported by CoinDesk JAPAN.

Metaverse

* Business: Hotel operation, Bitcoin investment

• Total Purchase Amount: 261.277 billion yen
• Holdings: 17,595 BTC
• Company Overview: Advocating a "Bitcoin-only" strategy, raising funds through the issuance of stock options and corporate bonds. Ranked 7th in the global Bitcoin Holdings company ranking.

■Highlights of July

The company aims to hold 210,000 BTC (approximately 1% of the total supply) by 2027. In July, it continued to purchase steadily, increasing its holdings by about 3,700 BTC in one month.

On the 7th, the company carried out an additional purchase of 2205 BTC, the largest scale ever for them. The acquisition amount exceeded 2000 BTC for the first time per transaction, attracting attention from the market. On the 14th, they conducted further additional purchases and announced that they would become the title sponsor of the international conference "Bitcoin Asia 2025" to be held in Hong Kong at the end of August. Their focus on the Bitcoin treasury business has become even more pronounced.

On the 16th, the change in the major shareholder was disclosed. It was revealed that NATIONAL FINANCIAL SERVICES LLC (NFS) from the United States became the major shareholder as of the record date of June 30. In response, CEO Simon Gerovich explained on his X account that "with the expansion of global access, our shareholder composition continues to evolve." NFS is a wholly-owned subsidiary of the global asset management company Fidelity Investments, and it functions as a custodian (asset manager) for individual and institutional investors who acquire shares through the company.

On the 25th, it was announced the establishment of a new holding company in Florida, USA. Not only did the expansion of Bitcoin Holdings take place, but the company's medium- to long-term strategy became clearer, including the strengthening of its international organizational structure. It was a month of significant developments.

The stock price of Metaplanet, listed on the Tokyo Stock Exchange Standard, opened at 1,680 yen on July 1 and closed at 1,151 yen on the 31st, ending the month with a decline in trading.

(July 7) Metaplanet purchases an additional 2205 Bitcoin, reaching a total of 15555 BTC holdings

The company's Bitcoin purchasing pace has significantly accelerated. According to disclosed information, it acquired a total of 5550 BTC on five occasions just in June, continuing purchases on a scale of 1000 BTC. This time, the amount acquired in a single instance exceeded 2000 BTC for the first time, further raising the pace.

(July 14) Metaplanet increases Bitcoin holdings by 13.8 billion yen──also announces sponsorship of "Bitcoin Asia 2025"

The Metaplanet, which promotes the Bitcoin (BTC) treasury business, announced on July 14 the additional purchase of 797 Bitcoins and its appointment as the title sponsor of the international conference "Bitcoin Asia 2025" to be held in Hong Kong.

(July 16) Change of the principal shareholder of Metaplanet, revealed to be a subsidiary of Fidelity in the U.S.

According to the company's announcement, as of June 30, NATIONAL FINANCIAL SERVICES LLC (hereinafter referred to as NFS) has become the company's largest shareholder. The number of shares held by the company is 84,405,418, which accounts for 12.90% of the total number of voting rights of shareholders. This represents a significant increase from the holding ratio of 0.42% as of March 31 over the past three months.

(July 25) Reorganizing Metaplanet's U.S. operations and establishing the holding company "Metaplanet Holdings"

Metaplanet announced on July 25 the establishment of a new holding company, "Metaplanet Holdings Inc.", which will be a wholly-owned subsidiary in Florida, USA. This organizational restructuring follows the establishment of the U.S. subsidiary "Metaplanet Treasury Corporation" on May 1 of this year, and aims to strengthen and streamline the international organizational structure in this Bitcoin business.

(July 28) Metaplanet purchases Bitcoin for the first time in two weeks - total Holdings amount to 17132BTC

The company's purchase announcement is the first in two weeks since July 14. According to the disclosed history, the company, which is accelerating its Bitcoin purchasing pace, has not made a purchase with a two-week interval since June 16, the day it reached a total holdings of 10000 BTC.

Limix Point

* Business: Energy, Medical

• **Holdings：**1,168.28219616BTC
• Overview: Initially held altcoins, but shifted strategy to focus on concentrated investment in Bitcoin.

■July Highlights

Initially starting with Bitcoin purchases using surplus funds, Remixpoint is now advancing fundraising through the issuance of stock acquisition rights, similar to Metaplanet. On the 9th, they announced a fundraising total of approximately 31.5 billion yen and executed an additional purchase of about 116 BTC using those funds on the 11th.

Under the new management system, it has become clear that the top executives themselves will be deeply involved in the Bitcoin treasury strategy. On the 8th, it was announced that the full amount of the executive compensation for Mr. Taku Tashiro, who was newly appointed as Representative Director and CEO in late June (former president of the cryptocurrency exchange Bitpoint), will be paid in Bitcoin. This is reportedly the first time in Japan that an executive's compensation at a listed company is paid entirely in cryptocurrency. The company commented on this initiative, stating, "Through Bitcoin, the management will build a system to share economic value with shareholders by sharing the economic fate with them."

The company is listed on the Tokyo Stock Exchange Standard, and the opening price on July 1 was 542 yen. The closing price on the 31st was 489 yen.

(July 8) Remixpoint, Inc. to pay the full executive compensation of its President and CEO in Bitcoin - a first for a publicly listed company in Japan

Remixpoint announced on July 8 that it will pay the entire executive compensation of its representative director and president in Bitcoin. It is said to be the first attempt by a publicly listed company in Japan to pay the full executive compensation of its representative director and president in cryptocurrency.

(July 9) Remixpoint raises 31.5 billion yen as additional funding for BTC purchases - Companies in Sweden and Canada also announce fundraising

Remixpoint announced on July 9 that it has raised approximately 31.5 billion yen (approximately 215 million dollars) in new funding. Remixpoint holds 1051 BTC and plans to allocate all of the funds raised for further purchases, aiming to increase its Bitcoin holdings to 3000 BTC in the near future.

ANAP Holdings

* Business: Apparel Retail

• Total Purchase Amount: Approximately 13.2 billion yen
• Holdings: 913.4455BTC
• Overview: Established ANAP Lightning Capital as a consolidated subsidiary in February 2025 and began investment operations.

■Highlights of July

The expansion of Bitcoin Holdings and a major review of the management system progressed simultaneously during the month. The company conducted Bitcoin purchases on the 8th, 11th, 23rd, and 31st, increasing its holdings by approximately 650 BTC over the month.

On the other hand, there were several changes in the management system. On the 4th, Shinji Yuasa, who was then the President, was demoted to Director, and Rintaro Kawai, the Representative Director and Chairman, assumed the position of Representative Director and President. Subsequently, on the 22nd, it was announced that Yuasa had resigned from his position as Director due to "personal reasons."

The company is listed on the Tokyo Stock Exchange Standard, and the opening price on July 1 was 1145 yen. The closing price on the 31st was 880 yen.

(July 8) Fashion brand ANAP exceeds 200BTC in Bitcoin holdings - approximately 250 million yen in additional investment

ANAP Holdings announced on July 8 that it has purchased an additional 250,195,525 yen (15.8222 BTC) worth of Bitcoin (BTC) through its consolidated subsidiary. Furthermore, the company announced on July 4 that Shinji Yuasa has resigned as President and that Rintaro Kawai, who was the Chairman of the Board, has been appointed as the new President.

(July 17) Will Bitcoin be the trump card for corporate reconstruction? ─ Apparel company ANAP challenges "integration with core business" through BTC-denominated capital increase [Key figures: Interviews with Mr. Kawai and Mr. Yamamoto]

CoinDesk JAPAN interviewed Mr. Rintaro Kawai, President of ANAP Holdings, and Mr. Kazuhiro Yamamoto, President of ANAP Lightning Capital, who manages the purchased BTC. They discussed the behind-the-scenes of fundraising and future business strategies.

Mac House (Scheduled to change its name to G-ET from September)

* Business: Apparel Retail

• Total Purchase Amount: Declaration of acquisition of 1000BTC through fundraising based on the issuance of stock acquisition rights.
• Overview: Chiyoda, which had long been a parent company operating "Tokyo Shoe Distribution Center" and others, sold all its shares in November 2024, thereby dissolving the parent-subsidiary relationship.

■Highlights of July

In July, the company not only announced a plan to acquire over 1000 BTC, but also made clear its stance on the Bitcoin treasury business by indicating its entry into the mining business.

Fundraising, like Metaplanet and Remixpoint, is based on the issuance of stock acquisition rights, with the third-party allottee being EVO FUND. This scheme utilizing the fund is gaining traction among companies promoting Bitcoin treasury business domestically.

The company is listed on the Tokyo Stock Exchange Standard. The opening price on July 1 was 367 yen, and the closing price on July 31 was 450 yen.

(July 4) Mac House, a clothing retailer, is set to enter the cryptocurrency mining business following a plan to purchase 1.7 billion yen worth of Bitcoin

The national clothing chain Mac House announced on July 4 that it has entered into a comprehensive cooperation agreement with Zero Field, a major domestic cryptocurrency mining company, to enter the business. This follows the large-scale Bitcoin (BTC) purchase plan announced in June, marking a significant commitment to the company's cryptocurrency business.

(July 9) Mac House reveals implementation plan for acquiring Bitcoin - Investment scale is 1.7 billion yen

The national clothing chain Mac House announced on July 4th that it has signed a comprehensive cooperation agreement with Zero Field, a major player in domestic cryptocurrency mining, to enter the business. This follows the large-scale Bitcoin (BTC) purchase plan announced in June, marking the company's full-scale commitment to its cryptocurrency business.

(July 11) Mac House declares acquisition of 1000 Bitcoin──From fundraising to declarative approaches, common with MetaPla and Limipo

The national clothing chain Mac House announced on its website on July 10 that it aims to acquire over 1000 BTC as part of its ongoing Bitcoin (BTC) treasury strategy.

CyberStep

* Business: Online game operation

• Total Purchase Amount: Announced the launch of a new business for strategic accumulation and management of cryptocurrency assets starting from July 1.
• Overview: Founded in 2000. A gaming company primarily focused on the online crane game "Toreba."

■July Highlights

New companies have emerged announcing their entry into cryptocurrency investments. One of them is CyberStep, which is listed on the Tokyo Stock Exchange Standard and is engaged in online game development. The company has established a new strategic division, aiming to build a new revenue base and accelerate its expansion into the Web3 space.

The company, known for operating the online crane game "Toreba," is planning to build a "self-circulating token economy" as the core strategy of its new business. This model involves exchanging tokens created through its Web3 services for major cryptocurrencies such as Bitcoin and Ethereum (ETH), and storing and aggregating them as corporate assets.

(July 1) CyberStep, operator of "Treva", enters the cryptocurrency investment business - with a scale of up to 1 billion yen.

As a core strategy for its new business, the company plans to build a "self-circulating token economy." This is a model in which tokens generated from the Web3 services offered by the company are exchanged for major cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH), and are accumulated and stored as corporate assets.

Toho Remac

* Business: Wholesale and retail of women's and men's shoes

• Total Purchase Amount: On July 15, announced purchase plans for Bitcoin (BTC) and Ethereum (ETH). The annual limit for the purchase quota is 1 billion yen.
• Overview: Founded in 1958. Shoes planned and developed in-house are produced at overseas partner factories.

■July Highlights

A long-established shoe wholesaler with over 50 years of history announced on July 15 that it will purchase cryptocurrency over the course of one year by June 2026 to enhance its asset management and responsiveness to future digital finance sectors. According to the plan announced after the board meeting, the annual purchase limit is set at 1 billion yen.

(July 15) Toho Remac, a shoe wholesaler, is investing in cryptocurrencies such as Bitcoin on a scale of 1 billion yen.

Toho Remac explained in the background of this announcement that "In recent years, Bitcoin has been gaining recognition as 'digital gold', and the trend of long-term Holdings by companies is expanding."

Convano

* Business: Operating a nail salon "FASTNAIL"

• Total Purchase Amount: Approximately 2.9 billion yen worth of Bitcoin.
• Overview: Founded in 2007. Manages and franchises the nail service chain "FASTNAIL" known for its low prices and speed.

■July Highlights

Fast Nail (FASTNAIL), where trendy nails can be done quickly and at a low cost, is popular among young women. The operating company, Convano, has also ventured into the cryptocurrency investment business. In July, they acquired a total of approximately 2.9 billion yen worth of Bitcoin on three occasions: the 22nd, 24th, and 31st.

The company stated in the release that it plans to actively acquire Bitcoin in the future.

(July 17) Nail salon "FASTNAIL" operating company to purchase Bitcoin worth 400 million yen.

The funds for the purchase will mainly be raised through the issuance of new stock acquisition rights announced by the company on June 30. Initially, this funding was aimed at "investing in digital assets," but this time, Bitcoin has been selected as the specific investment target.

Domestic companies that announced BTC purchases or acquisitions

In addition, there are quite a few domestic companies, including the ones mentioned this time, that have announced holdings or purchases of Bitcoin. You should be able to see the expansion from the list below. Will there be further movements from the companies listed next month? Or will there be new entrants? Attention is also focused on future developments.

Metaplanet (3350) Business: Hotel operations, Bitcoin investment Total Purchase Amount: 261,277,000,000 yen Holdings: 17,595 BTC Overview: With a "Bitcoin Only" strategy, funds are raised through the issuance of stocks and corporate bonds. Ranked 7th among the world's Bitcoin Holdings companies.

NEXON (3659) ・Business: Game Development ・Total purchase amount: 11.1 billion yen ・Holdings: 1717BTC ・Overview: Purchased in April 2021. The average purchase price is 58,226 dollars per BTC.

Remixpoint (3825) Business: Energy, Medical Holdings: Approximately 1168BTC Overview: Initially held altcoins, but shifted strategy to focus investment on Bitcoin.

gumi（3903） ・Business: Mobile game development ・Purchase: Announcement of the purchase of BTC worth 1 billion yen in February 2025. ・Overview: On June 11, 2025, announced the establishment of a fund that targets listed cryptocurrencies in collaboration with SBI Holdings.

ANAP Holdings (3189) Business: Apparel Retail Total Purchase Amount: Approximately 13.2 billion yen Holdings: Approximately 913BTC Overview: Established ANAP Lightning Capital as a consolidated subsidiary in February 2025 and commenced investment business.

Mac House (7603) Business: Apparel Retail Total purchase amount: It was announced that up to 1.715 billion yen will be allocated for the purchase of cryptocurrency assets including BTC. Overview: Starting in June, a new strategy of "financial, investment, and M&A business" has been initiated. On July 4, it declared its entry into the mining business, aiming to acquire over 1000BTC on the 10th.

AI Fusion Capital Group (254A) ・Business: Securities, Commodity Futures Trading ・Total Purchase Amount: 300 million yen ・Holdings: 24.63449278BTC ・Overview: On March 11, 2025, a resolution was made to purchase Bitcoin worth 500 million yen.

SBC Medical Group Holdings ・Business: Beauty, Medical ・Total purchase amount: approximately 60 million yen ・Holdings: 5BTC ・Overview: Originating from Shonan Beauty Clinic.

GFA Capital（8783） ・Business: Investment/Fund Management ・Total purchase amount: Announced purchase up to 300 million yen in February 2025. ・Overview: Movements to lock in profits from short position settlements.

Value Creation (9238) ・Business: Marketing, Real Estate DX ・Total purchase amount: 300 million yen ・Overview: On June 4th, an additional purchase of 100 million yen in BTC.

enish (エニッシュ) (3667) ・Business: Mobile game development ・Total Purchase Amount: 100 million yen ・Overview: Providing the blockchain game "De: Lithe Last Memories".

S-Science (5721) ・Business: Metal Processing ・Total Purchase Amount: Investment business is scheduled to start from July 2025. ・Overview: A long-established company founded in 1946 that engages in the sale of nickel products and real estate business.

Kita Bō (renamed from Kitahōn Bōseki in July) (3409) ・Business: Textile Manufacturer ・Total purchase amount: Acquired 1.66BTC on July 24. It was announced that, in principle, starting from August 8, Bitcoin worth 2 million yen will be continuously purchased every business day. ・Overview: Headquartered in Ishikawa Prefecture, engaged in the development of polyester spinning and composite yarns.

Ikuyo (7273) ・Business: Automotive resin parts manufacturer ・Total purchase amount: Plan to purchase up to 100 million yen worth of Bitcoin every month for one year starting from July 2025. ・Overview: Founded in 1947. Engaged in the development, manufacturing, and sales of interior and exterior equipment for cars and trucks.

Agile (6573) ・Business: Internet advertising industry ・Total purchase amount: approximately 10 million yen ・Overview: On June 26, announced a plan to purchase an additional 500 million yen worth of BTC.

CyberStep (3810) ・Business: Online game development ・Total purchase amount: Announced the launch of a new business for strategic accumulation and management of cryptocurrency assets starting from July 1. ・Overview: In the fiscal year ending May 2026, the plan is to allocate 200 million yen from self-funds as the initial purchase budget.

Toho Lemac (7422) ・Business: Wholesale and retail of women's and men's shoes ・Total Purchase Amount: On July 15, announced plans to purchase BTC, ETH, and others. ・Overview: Announcement of cryptocurrency purchases over the course of one year until June 2026. According to the announced plan, the annual cap for the purchase limit is 1 billion yen.

Convano (6574) ・Business: Operating the nail salon 'FASTNAIL' 　Total purchase amount: Purchased approximately 2.89 billion yen worth of Bitcoin on July 22, 24, and 31. ・Overview: We will continue to actively acquire Bitcoin.

【Note】 This list is based on research by CoinDesk JAPAN and summarizes the official announcements made by companies as of August 8. ・For this reason, it does not cover all Bitcoin purchasing companies and cases, including unpublished cases. ・The figures mentioned include reference values based on information such as the announcement time and exchange rates. ・You can check the latest information on companies holding Bitcoin globally from Bitcoin Treasuries.

[Related Reading] What is Bitcoin

Bitcoin Purchase

Bitcoin exchange